Master Data Mangement Build on Experience, Not Theory
Frisco Analytics brings decades of real-world experience designing and implementing identity resolution and mastering solutions across complex enterpise enviornments. That experience is now embodied in LakeFusion, our modern, Databricks-native MDM platform built for today's data landscape.
MDM Succeeds or Fails On One Thing: identity.
Master data challenges are rarely about tools. They are about ambiguity, fragmentation, and scale.
Over the course of our careers, we have helped organizations resolve identity across:
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Multiple ERPs and CRMs
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Acquisitions and divertitures
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Global regions with inconsistent data standards
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High-volume, high-change operational systems
When organizations cannot accurately identify customers, providers, products, or suppliers across systems, every downstream initiative suffers- analytics, AI, operations, and customer experience.
LakeFusion was designed as a direct response to those lessons.
Designed for Scale and Accuracy
LakeFusion combines proven identity resolutions techniques with modern capabilities to deliver accuracy at scale.
Matching strategies are transparent, explainable, and turnable, allowing business and techincal teams to understand why records match, not just that they do.
This enables:
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Consistent customer and product views across systems
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Accurate analytics and reporting
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Reliable AI & machine learning inputs
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Faster integration with CRM, ERP, and digital platforms
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Master data should be an enterprise asset, not a bottleneck
Why Frisco Analytics?
Simply put - we focus on outcomes.
Our team has spent years implementing identity resolution and MDM solutions in real enterprise enviorments, navigating messy data, political boundaries, and operational realities. LakeFusion reflects those lessons, delivering a modern MDM platform grounded in what actually works.
We don't approach MDM as a tool deployment.
We approach it as a foundational capability that enables analytics AI, and operational excellence.
Resolve Identity. Unlock Trust Across the Enterprise.
Master data challenges aren’t about tools they’re about ambiguity and scale. Frisco Analytics helps organizations unify customers, providers, products, and suppliers across systems so analytics, AI, and operations can rely on a single, trusted view.