Databricks Lakebase
Frisco Analytics implements LakeFusion MDM natively on Databricks Lakebase, delivering trusted golden records in real time, governed end-to-end, with zero data movement out of your lakehouse.
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The MDM Problem
Ask any CDO what keeps them up at night and master data is usually on the list. Not because the technology doesn't exist — but because the technology they bought years ago has become the problem.
Platforms like Informatica, Prophecy, and Reltio were built for a different era. They sit outside your data platform, require constant data movement to stay in sync, and have become expensive to maintain, difficult to extend, and nearly impossible to migrate off.
The result is familiar: your CRM says you have 80,000 customers. Your ERP says 120,000. Your analytics team is working from a third number entirely. Nobody trusts the data — so nobody acts on it confidently.
That's not an analytics problem. That's a master data problem.
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The MDM Problem
Ask any CDO what keeps them up at night and master data is usually on the list. Not because the technology doesn't exist — but because the technology they bought years ago has become the problem.
Platforms like Informatica, Prophecy, and Reltio were built for a different era. They sit outside your data platform, require constant data movement to stay in sync, and have become expensive to maintain, difficult to extend, and nearly impossible to migrate off.
The result is familiar: your CRM says you have 80,000 customers. Your ERP says 120,000. Your analytics team is working from a third number entirely. Nobody trusts the data — so nobody acts on it confidently.
That's not an analytics problem. That's a master data problem.
Why Lakebase Changes Everything
The traditional fix for bad master data was to buy another platform and pipe data into it — clean it there, pipe it back, and hope nothing breaks in transit. Databricks Lakebase makes that architecture obsolete.
With LakeFusion MDM implemented by Frisco Analytics, master data lives where the rest of your data already lives: inside Databricks. There is no external system to maintain, no synchronization gaps where bad data sneaks back in, and no data ever leaving the lakehouse.
Here is what powers it under the hood:
Your golden records are always current. Always governed. Always queryable by any application or business user in plain SQL — running entirely inside Databricks.
What Customers Are Building
Customer 360
A global manufacturer running customer data across four ERPs and two CRMs had duplicates everywhere — the same company appearing under 14 different names and IDs. Sales couldn't identify active accounts. Finance couldn't consolidate receivables. With LakeFusion MDM on Lakebase, a single golden customer record is created and maintained, with match engine, survivorship rules, and stewardship workflows running natively on Delta Lake. Built for manufacturers, retailers, and financial services.
Supplier MDM
Supplier data is often the messiest data in the enterprise — sourced from procurement systems, vendor portals, ERP modules, and spreadsheets. Without a trusted supplier record, you can't manage risk, consolidate spend, or comply with ESG reporting requirements. LakeFusion MDM on Lakebase brings supplier records together, resolves duplicates with LLM-powered entity matching, and keeps the golden record live and accessible across every system that needs it.
Patient 360
Patient identity is a patient safety issue. When the same patient has multiple records across hospital systems, EHRs, and billing platforms, care gets fragmented and errors happen. LakeFusion MDM on Lakebase creates a unified patient identity — matching probabilistically across source systems, resolving conflicts through configurable survivorship rules, and making the golden patient record available with the sub-second performance clinical applications demand.
Product PIM
Product data is the foundation of every customer experience, every pricing decision, every digital shelf. LakeFusion MDM manages multi-tier product catalogs with real-time editing, taxonomy management, and full governance through Unity Catalog — all without leaving Databricks.
The MDM Problem
Ask any CDO what keeps them up at night and master data is usually on the list. Not because the technology doesn't exist — but because the technology they bought years ago has become the problem.
Platforms like Informatica, Prophecy, and Reltio were built for a different era. They sit outside your data platform, require constant data movement to stay in sync, and have become expensive to maintain, difficult to extend, and nearly impossible to migrate off.
The result is familiar: your CRM says you have 80,000 customers. Your ERP says 120,000. Your analytics team is working from a third number entirely. Nobody trusts the data — so nobody acts on it confidently.
That's not an analytics problem. That's a master data problem.
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We design reliable, cloud-native data foundations that teams can trust. By working closely with enterprise teams, we build systems that scale, stay governed, and support real business decisions.
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We focus on measurable business outcomes, not just pipelines or dashboards. Every solution is built to support real decisions and long-term impact.
Rushed or under-engineered data breaks confidence. We design reliable, governed pipelines that teams can trust for analytics and AI.
We work as an extension of your team, collaborating closely to design, implement, and optimize cloud-native data platforms.
